Provoking profitable behavior from consumers today requires something extra; a complex stew of insight, originality, relevance, and creativity. | We think about it this way: At two hundred eleven degrees, water is just very hot water. At two hundred twelve degrees, that same water begins to boil. One seemingly insignificant degree. But it’s this extra one that initiates water’s transformation from liquid to gas. | We believe generating marketing success requires a transformation as well. That transformation might take place in the mind of your audience, in mass culture, or even within your organization. No matter where it happens, motivating interest, engagement and action require that you have an impact on them first; that you provoke a reaction.
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One Degree in Silicon Valley, California is a Persuasive Communication Design firm, specializing in digital video production, social media marketing, and integrated content and advertising campaigns. The principals of One Degree, Mike and Betsy Sperry, have deep strategic and design training but also embrace new and emerging technologies that help make communications into powerful tools of persuasion. So, if you are excited by the potential of social media, viral video, or other new channels, but are challenged to demonstrate the value of those digital marketing efforts, contact Betsy Sperry at bsperry@1degreemore.com or call 650-344-3505.