Persuasive Video | In a recent study of several hundred CMO’s we learned that one of their great frustrations with new media is the loss of the art of storytelling. Frankly, we agree. The digital medium has provided us with the ability to track behavior, quantify results, and diagnose barriers to conversion. But, in many ways, it has come at the expense of expressing the brand story. | In our work for clients, and at Stanford University, we have developed a strong passion for digital video in a manner that addresses this very dilemma. It’s part of our persuasive communication design philosophy, and means there is no longer a need to give up one (storytelling) for the other (engagement and accountability.)
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One Degree in Silicon Valley, California is a Persuasive Communication Design firm, specializing in digital video production, social media marketing, and integrated content and advertising campaigns. The principals of One Degree, Mike and Betsy Sperry, have deep strategic and design training but also embrace new and emerging technologies that help make communications into powerful tools of persuasion. So, if you are excited by the potential of social media, viral video, or other new channels, but are challenged to demonstrate the value of those digital marketing efforts, contact Betsy Sperry at bsperry@1degreemore.com or call 650-344-3505.